In 1986, our journey began as the first of two jewelry stores in Ventura, California. Shahar and Sha Sehati, both third-generation jewelers, nurtured their passion from humble beginnings as bench jewelers and diamond setters. As owners of Jewelry Couture, we've immersed ourselves in every facet of the business, from fine jewelry design and crafting custom pieces to selecting diamonds and gemstones.

With the invaluable support of our brother Joseph, our enterprise flourished. In 1999, we proudly opened our second store to better serve our growing family of customers. Our expansive 14,500-square-foot storefront stands as one of the largest fine jewelry destinations in the United States. This journey reflects not only our commitment to excellence but also our genuine care for each and every cherished customer.